Promo codes
Create promotional codes to offer discounts to your spectators. Percentage, fixed amount, usage limits: you control everything.
Boost your sales with promotional offers
Promotional codes are a powerful marketing tool to boost your ticket sales. With Billettera, easily create discount codes for your marketing campaigns, partners, loyal subscribers or launch offers.
Each code can be customized to your needs: percentage or euro discount, applicable to certain zones or ticket types only, with a validity date and maximum number of uses.
Percentage discount
Offer 10%, 20%, 50% discount on the ticket price. Ideal for launch offers or seasonal promotions.
Fixed amount discount
Set a discount of €5, €10 or any other fixed amount per ticket. Simple and effective for your special offers.
Validity period
Set a start and end date for each promo code. Create time-limited offers to create urgency.
Usage limit
Control the maximum number of uses for each code. Create exclusive "first come, first served" offers.
Advanced targeting options
By zone
Apply the discount only to certain zones of your seating plan.
By ticket type
Target specific categories: reduced rate, student, senior, etc.
By schedule
Create codes valid only for certain dates of your event.
Use cases
Launch offer
Create a code offering 20% off the first 100 tickets sold. Perfect for generating buzz around your event.
Partnerships
Offer an exclusive code to your media partners or sponsors. Track the number of uses to measure the impact of each partnership.
Loyalty
Reward your loyal spectators with personalized codes. Send them by email after their purchase to encourage them to come back.
Tracking and statistics
Each promo code usage is recorded and linked to the corresponding ticket. From your dashboard, view:
- Total number of uses per code
- Total amount of discounts granted
- Related tickets with customer details
- Usage history with dates
Where can the codes be applied?
Online sales
Customers enter the code in the cart on your Billettera pages or via your embedded widget.
Box office sales
Your sellers can also apply promo codes from POS mode.
Boost your sales with promo codes
Create irresistible offers to attract more spectators to your events.
Get started for free